Gronkowski Now Pitchman for eMaxx, a Reciprocal With a Different Playbook

Rob Gronkowski, the star former pro football player and pitchman for USAA insurance, will now call audibles for eMaxx Assurance Group, a Tampa-headquartered provider of a new type of risk-managed, captive-based commercial insurance. “The Gronkowski and the McCarthy families have …

Commercial risk teams are responding with tighter controls, scenario modeling, and broader collaboration across underwriting, claims, and cyber operations.

Leaders continue to prioritize resilience planning while balancing cost, coverage terms, and operational exposure in a changing market cycle.